Story From Politico:
The Republican polling community is about to get a shake-up.
With the GOP still reeling from its defeats in the 2012 election, a new Republican polling firm is seeking to help the party bounce back with a fresh stream of data on the state of the electorate.
The outfit, Harper Polling, launches this week with the goal of putting the party on parity with Democrats in the field of IVR polling — a term that stands for interactive voice response polling, commonly known as “robo-polling.”